The Real Scoop on LinkedIn for Business

LinkedIn is another massively popular social web platform. It has similarities to other social platforms, but some key differences as well. The primary difference is that it’s centered on people’s jobs, careers and businesses. It’s the go-to place for displaying your...

6 Huge Marketing Points to Consider

The very first thing your website needs to accomplish: Make them feel that they are in the right place! It should look and feel relevant and credible for what you do. If it looks professionally made, your business will look professional. If it looks like you made it...

Business Advice from P.T. Barnum

Introduction: Phineas Taylor Barnum, commonly known as PT Barnum, is one of the most colorful and controversial figures of American history.  His life spanned most of the 1800’s, and his career was long and legendary.  He is thought by many to have been a crook, and...

Overview of Ad Extensions in AdWords

Ad extensions are bits of information and sometimes links that get displayed along with your ad. To succeed with AdWords advertising, it’s very important to use ad extensions. They can make your ads stand out from the competition, they can make it easier for users to...

Overview of Sitelink Extensions in AdWords

Sitelinks are an ad extension in AdWords that shows several links under your ad to different pages in your website. Normal ads, of course, direct users to one particular landing page. Sitelinks give the user more options, depending on what they’re looking for. For...

Do You Understand Google Shopping?

Google Shopping is Google's online platform for finding products that you might want to purchase. Over the years, Google has changed its strategy for online products several times. For the last couple years however it has consolidated its approach into the sleek and...

Understand “Product Groups” in AdWords

To manage your product listing ads in AdWords, you create product groups. Product groups exist within ad groups in AdWords. The purpose of product groups is to separate and organize groups of products in a way that makes sense for your business. After you create your...

Scheduling Ad Extensions in AdWords

Ad extensions are an important feature for successful AdWords advertising. Although you never have full control over when and how ad extensions appear, many of the most useful extensions require either that you set them up, enable them, or that particular elements are...

Overview of CPA Bidding in Adwords

The basics of CPA bidding CPA bidding is an advanced bidding feature in AdWords. The "CPA" stands for "cost per acquisition". By "acquisition", what they really mean is "conversion". Conversion tracking is a requirement to use CPA bidding. Conversion tracking, of...

Keyword and Ad Level Settings

When using Google AdWords, it is important to understand the different levels that exists in an account. Here are some things to understand about both keyword level and ad level in an account. Choices for keyword level settings When you click on an ad group in...

Learning Flexible Bid Strategies in AdWords

Flexible bid strategies are created and set up in the shared library section of your AdWords account. They allow you to override the traditional structure of having only one bidding method applied for each campaign. They also allow a greater variety of strategies that...

Understanding Ad Groups in AdWords

Account structure and ad group basics Understanding AdWords account structure is crucial for ad word success. In an account, you must have at least one campaign. Each campaign must have at least one ad group. And each ad group must have at least one ad and keyword (or...

Overview of AdWords Bidding Options

Basic bidding options Primarily, AdWords is pay per click system— meaning advertisers only pay when someone clicks on their ad. That means appearances of their ad— called “impressions”, are free--no matter how many there are. There are two options for pay per click...

What is Enhanced Cost-Per-Click Bidding?

Enhanced cost per click is a bidding feature that gives AdWords a degree of flexibility in the ad auctions. Namely, it allows Google to raise your bid if it determines that a conversion is more likely. Enhanced cost per click allows Google to raise your maximum CPC...

What is a “CMS”?

A CMS, or content management system, is a software system that lets you create and control a website through a simple interface. This is a perfect solution for those of us who want to be able to manage our own websites without having to learn programming code. CMS...

Did You Know That You Need “Citations”?

I know what you’re thinking: “Citations… what the heck are those?” Well, it’s good to know what citations are because they are an important part of a good Internet marketing strategy—especially for businesses that operate locally. In a nutshell, citations are simple...

What Should You Know About Google Analytics

So you have a website. Perhaps you have other Internet marketing methods working for your business as well, such as a blog, a Facebook page, YouTube videos, or Google AdWords ads. This could be an effective set of marketing initiatives. Question: what would make this...

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