Web Site Creation
Do you have a nice website for your business? Have a professional looking website is absolutely crucial. Your website is the “tip of the spear” for your marketing efforts. All of your online appearances and interactions are designed to increase traffic to your website. There are important marketing elements that should be included in your site, so it is highly recommended that it be designed by a professional marketer.
Pay-Per-Click advertising is one of our primary specialties. It allows us on the enormous and dizzying array of options in order to target your ads to the right people, as their searching on a search engine, or reading content on the web, and mobile apps, or in gaming systems. This is a very complicated arena in which to execute effectively, and should only be done by certified experts. If any part of it is not set up or maintain well, it will result in wasted money.
Social Media Marketing
Unless you’ve been in a cave for the last several years, you’ve felt the impact that the social web has had on our culture. Facebook, Twitter, LinkedIn and Google+ (to name a few) are where your friends, family, and probably customers are. Interacting over these mediums can bring a lot of visibility to you, and traffic to your website. We will help set you up and get you going in SMM so your business can start reaping the benefits.
Search Engine Optimization
Search Engine Optimization (or SEO) is the process of making your web pages rank better in the search engines. How is that done? There are two categories of SEO: on-page, and off-page. On-page optimization means adding very important information to the web pages and underlying code. This information helps make it clearer to the search engine “spiders” what your web pages are really about. Off-page optimization is a process of building recognition to your pages from other web pages in the form of “links” and “citations”. We will start the process that gets you optimized and noticed, and leads to free traffic from the search engines.
Local and Listings and Optimization
One of the major waves that brought changes to Google, Bing & Yahoo in recent years is an emphasis on local business. Have you done a search on Google and seen a section in the middle of the results page that lists businesses that are in your area and show address, phone numbers, and other information? These are called the “local results”. Needless to say, showing up in this list can be extremely valuable. The process for showing up in this list is different than regular SEO. It requires certain actions and a strategy all its own. Getting your business to show up in the local results is another one of our services.
Besides Google, Youtube is the most searched website in the world. Web video has become a very big part of our culture. It is featured on many different websites and often makes its way onto major television networks. Does your business have a video online? If not, it should. It can give you great exposure without costing you money. Videos are “tagged” with keywords so that when someone searches on Youtube – or Google itself – your video can show up on page one of the search results. We are at your service to help you take advantage of this powerful medium.
Web analytics is the term used for studying the amount of traffic that comes to websites, and the activity and behavior of the visitors when they are there. It also tells where the traffic is coming from (PPC? Social? Organic?). This is important so that you can learn which marketing efforts are working and which aren’t. Running basic analytics is not expensive and can give you valuable information. It is highly recommended. We can tell you more in our free consultation.
Hello. My name is Barry Abraham, and I want to help your business get much more exposure online. Do you have questions about any of these areas? Let us know how we can help you.
- Website creation and effectiveness
- Paid advertising on Google, Bing, Facebook, or YouTube
- Search engine optimization
- Online reviews
- Social media exposure
- Video production
I have been studying Internet marketing for over 20 years. I’ll never forget how excited I was when I realized I could make websites using a program called Microsoft Frontpage in 1997. Since then, I have been fascinated by the new opportunities and technologies that...read more
The Importance of Your Website The Internet was first developed in the 1960s. It was born out of a process known as “internetworking,” which allowed separate computer networks to exchange information. The World Wide Web (which is a function of the Internet) was...read more
Qualities of a Good Website Let’s make one thing clear immediately: people don’t care much about your website. They care about what they need or want at the time they visit. Maybe they want to read about your services, maybe they are looking for price information, or...read more
Your website is the “home base” of your Internet marketing efforts. Make sure it represents your business well. Your website should be uncluttered, easy to read, and easy to navigate. Your website should have a clear call-to-action and easy-to-find contact...read more
So you have a website. Perhaps you have other Internet marketing methods working for your business as well, such as a blog, a Facebook page, YouTube videos, or Google AdWords ads. This could be an effective set of marketing initiatives. Question: what would make this...read more
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Two Simultaneous Goals With PPC (pay per click) advertising, you have two simultaneous goals: Be visible to the people who might actually become customers (based on the words they search, their geographic location, particular times they are searching, etc.) Be...read more
Is There a Cost to SEO Traffic? Some would say there is no cost for SEO traffic because there is no charge to be indexed by the search engines or when someone clicks on a link from a search results page. I would say yes, however, because SEO can be very hard work. How...read more
White-hat & Black-hat SEO In SEO parlance, white-hat describes SEO performed in a proper and legitimate way. This means adding quality content that people will actually want to read or see. Adding quality content to your website causes people to spend more time...read more
Many businesses have reaped big profits as a result of SEO. Is it right for your business? My opinion is that it probably is, at least to some degree. For sure, you should do simple on-page optimization, such as setting the page titles, meta description tags, and...read more
How can we help you with Internet Marketing?
I want expert help with my website so that it brings in more leads for my business.
I want expert help to make my business appear more prominently in search engines.
I want expert help with Facebook, YouTube, online reviews, web analytics, & more.